Videos that get rejected by moderators (which happens frequently) show up in the feed in the order you submitted them with no view count. The number from the highest viewed Snap is at the top as opposed to the total number of views (around 700k in this screenshot). These numbers are not public and only available to the creator. The image here shows the metrics offered to a creator on Spotlight. However, being successful on Spotlight feels different and much more akin to producing a viral TikTok® than anything else.Ī successful video on Spotlight is comprised of high watch times, likes, screenshots, and shares. It’s not uncommon for Verified profiles to get three to ten times their usual views with a good story. This happened when a story gets pushed to the top in the Discover feed, and it gets views outside the account’s current subscriber set. Historically, verified creators and discover publishers were the only accounts with the ability to go viral on Snapchat. Now videos submitted have the opportunity to go viral in ways they couldn’t previously. Unlike previous Snapchat norms, content submitted can continue to get views after the typical 24 hours window of expiration. Snapchat recommends adding a topic to the Snap.Snapchat Spotlight might ask you to agree to Spotlight terms by tapping “okay.” Tap “Spotlight” at the top of the page.Tap “Send To” at the bottom right of the screen.If you want to add any edits or effects, now’s the time to do it. Release the button once you’ve completed your recording.Tap and hold the record icon to create your video snap.In the Snapchat app, tap the camera tab to get ready to make a snap. If you attempt to send blurry Snaps, text-only snaps, horizontal Snaps, still-image photos, they won’t appear in Spotlight. Simply put, they are vertical videos with sound. Snapchat Spotlights can be captured like any other snap, but instead of sending them to your friend or your story, you send them to Spotlight. Anyone can submit short-form videos to Spotlight for others to see you have to tap “Spotlight” when posting to send it to the section. Therefore, users can keep their accounts from public view while still posting content in Spotlight. This feature means Snapchat users’ accounts are private by default.
Other users won’t see your display name unless you’re over 18 and have a public profile. However, unlike TikTok, your Spotlight viral video won’t have a comments section. Like TikTok, Spotlight’s algorithm operates on similar engagement metrics, including watch time, likes, and shares. The videos or Spotlight Snaps are up to 60 seconds long. With over 265 million active users, the Spotlight feature is a dedicated tab in the Snapchat app designed to promote short viral videos from their community. While Instagram Reels have received lots of attention for their similarities to TikTok, Snapchat Spotlight might be even closer to the TikTok® experience.